HOLD ON TIGHT

CW: Pat O’Brien AD: Duru Köse

Challenge: How do we increase brand recognition amongst Gen Z and younger Millennials for göt2b Glued?

Insight: göt2b Glued has long been the go to for those with ‘extreme’ hair. More recently it has been embraced by an instantly recognizable group: Drag Queens.

Idea: göt2b celebrate Drag Queens to highlight the importance of holding on tight to what makes you… you.