SOCIAL MEDIA ON A LEASH
CW: Pat O’Brien AD: Arman Sadrzadeh, Tye Gibb
Challenge: How do we get Millennial parents to view Fido as their family focused service provider?
Insight: Children are embracing technology and social media at a much younger age, which some parents find concerning.
Idea: Fido launches the Fetch App to safely introduce children to the world of social media.
FIDO FETCH
The Family Plan Upgrade Bundle is an additional option for Current Fido users, allowing your old phone to be converted to a Fido Fetch device that helps kids discover social media safely.
We want to show young parents that Fido has their family in mind, and assure a safe path to social media.