FUEL YOUR DREAMS
CW: Pat O’Brien AD: Rhys Ker
Challenge: How do we intercept the lifestyles of under 35’s to dream big with Lotto Max?
Insight: It’s hard to do much of anything, let alone dream big, without your daily cup. Or two.
Idea: Lotto Max launches Dream Fuel Coffee to turn that daily cup into a ticket that could change your life forever.
A LIFE CHANGING CUP OF COFFEE
We’ve all heard someone say something along these lines. But this time it might just be true.
Lotto Max will roll out Dream Fuel Coffee pop ups across Ontario, with Baristas serving up classic coffee drinks for $5.
With hand stamped cups and unique pastel lids, our aim is eye catching.
Your coffee doubles as a Lotto Max ticket through a scannable QR code on the cup, allowing you to choose unique or preassigned numbers from the Lotto Max page.
Dream from the first drop and make Lotto Max a part of the morning routine.
Instagram and Tik Tok filters will highlight what the life of luxury looks like with Lotto Max. We’ll call them Coffee Filters - activated by scanning the lid.